Naughty or Nice?

AFA's 2012 listing of top retailers and how they recognize Christmas

Color Code:

BLUE: An AFA "5-Star" rated company that promotes and celebrates Christmas on an exceptional basis.

GREEN: Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.

RED: Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.

List updated on 11-12-12

Companies For "Christmas" AFA Online Store ACE Hardware Amazon.com Bass Pro Shops Bed Bath & Beyond Belk Best Buy Big Lots Books-A-Million Cabella's Collective Brands Costco CVS Pharmacy Dick's Sporting Goods Dilliards Dollar General Dollar Tree H.E.B. Stores HSN.com Hallmark Hancock Fabrics Harris Teeter Stores Hobby Lobby Home Shopping Network JC Penney JoAnn Fabrics & Crafts Stores Kmart Kohl's Kroger Lowe's Macy's Marshals Meijer Menard's Michael's Stores Neiman Marcus Nordstrom Office Max Petsmart Pier One Imports ProFlowers.com Publix QVC.com Rite Aid Sam's Club Sears Scheels Sporting Goods Super D Drug Stores Target TJ Maxx Toys R Us True Value Walgreens Wal-Mart Zappos.com

Companies marginal on "Christmas" 1-800-Flowers.com Bath & Body Works Cooking.com Hy-Vee Stores Safeway Starbucks UncommonGoods.com Whole Foods

Companies AGAINST "Christmas" Banana Republic Barnes & Noble Family Dollar Foot Locker Gap Stores L.L. Bean Limited Brands Maurice's Office Depot Old Navy Radio Shack Staples Supervalu Victoria's Secret

Based on current advertising, below is a list of companies that avoid, ban, or use the term "Christmas" in their advertising. We will continually update the list, so check back often.

Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.

If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."

Want to report on a company? Send your detailed report to christmas@afa.net. Please know that we receive hundreds of reports (emails) each day. We are unable to respond to each one personally, but your report will be read by one of our staff.

Note: AFA does not list local or regional companies. Only nationally-recognized companies will be listed. This list only reflects a company's "Christmas" advertising and does not take into account other corporate policies AFA may not agree with.

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SPECIAL ALERT! Legal group offers valuable resources

If you hear of instances of hostility toward Christmas expression, please let us know. AFA is working with the Alliance Defense Fund (ADF) to provide resources for government and public school authorities laboring under the misimpression they must censor Christmas. You can contact ADF at (1-800-TELL-ADF ) for a copy of their legal analysis and memo on rights of seasonal expression at Christmas. We want to inform public officials about the law, and then encourage them to take a stand for Christmas.